Strategy brief
The monthly narrative: where the brand stands, what matters now, and where to act first.
This month's GEO strategy
Load files to generate the monthly strategy brief.
WHAT'S WORKING
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FIX THIS MONTH
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DEPRIORITIZE
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GEO Scorecard
What changed, why it matters, and where to act first.
Platform avg position when citedlower = better
Three Ships Beauty visibility topics147 topics
Upload prompts_threeshipsbeauty_ca_ca.csv to see topic visibility by engine.
Three Ships Beauty tracked promptsprompt summary
Upload the Three Ships prompt summary to see prompt-level citation share.
Citation Intelligence
Where AI already trusts the brand, which outside sources validate the category, and which citations should be won next.
Owned presence
Confirm which brand pages AI cites.
Use this to identify pages that already have retrieval momentum across engines.
External validators
Prioritize the sources AI already trusts.
Third-party domains, YouTube, and Reddit explain the citation ecosystem around the brand.
Citation focus
Win the external sources AI already cites.
Use category-filtered third-party domains to prioritize media, community, blog, and social placements.
Your URLs being cited by AI Enginesteal = cited on 3+ platforms
| Page URL | ChatGPT | Perplexity | Copilot | Platforms | Total |
|---|
Top cited 3rd party domainsmedia, community, blog, and social domains ranked by total citations
Upload citations file to see 3rd party domain data.
YouTube citations by prompt51 total
Reddit citations by prompt22 total
Opportunity gaps
Prompts where the brand is absent, ranked by demand, AI citation activity, and competitive pressure.
| Prompt | Monthly volume | AI citations | Customer Citation | Intent mix | Competitors | Action |
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Top content ideas from AI-cited sourcesfrom approved source categories
Upload the aggregate citation export to surface cited editorial and community content ideas.
Brand vs. Competitors
Competitor mentions, citations, and cited URL depth from the uploaded customer data.
Direct competitor citation countresolved from uploaded data
Upload detailed Otterly citations to rank brand-domain citations.
Tracked prompts - competitor brand mentionsfrom prompt summary
Upload the prompt summary file to compare competitor brand mentions across tracked prompts.
Content depth: unique URLs citedsame resolved competitor set
Topic momentum & competitor signals
GROWING TOPICS: BRAND ABSENT
Content Coverage by Stage
Content ideas, placement opportunities, and low-coverage topics from the uploaded prompt, citation, and topic exports.
Content Recommendationszero brand presence, ranked by AI citations
Upload prompt summary and detailed citation exports to generate content recommendations.
Third party content of interest for placementsnon-brand, non-competitor pages
Upload detailed citations to identify cited third-party pages.
Top content ideas for socialno social citations yet
Topic Explorerbrand topics
Upload brand_topics to see low-mention topic ideas.
Prompt Explorer
All tracked prompts from the uploaded prompt summary, with citations, brand presence, and competitor signals.
Tracked prompt summaryprompt summary
Upload a timestamped prompt summary file to browse tracked prompts.
Action queue
The prioritized work queue: what to create, why it matters, and which outcome it should improve.
Placement outreach & content partnership opportunitiesmedia, forum, blog, social only
Upload the aggregate citation export to rank media/community domains by cited count.
Page optimization opportunitiessource-backed citation evidence
Upload citations and source pages to surface page-level optimization opportunities.
Progress Tracker
A time-series view of brand mentions and brand citations from an uploaded monthly progress file.
Overall GEO PerformanceUpload progress history
Bars = total brand mentions and total brand citations. Line = total cited URLs. Country split is shown in the table below.
Performance breakupUploaded source rows
Upload a progress file to show the source performance breakup.
Snapshot history
Snapshots preserve monthly KPI history so the command center can show progress, not just a single export.
Snapshots saved
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In this browser
MoM citation rate
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Requires 2+ snapshots
MoM mentions change
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Requires 2+ snapshots
MoM cited pages change
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Requires 2+ snapshots
Saved snapshotssession snapshots
No snapshots yet. Load data and click "Save snapshot" to start tracking.
Export snapshot
Export a JSON snapshot to share with your team or move to another machine. Import it later to restore MoM tracking.
Import snapshot
Import a previously exported snapshot JSON to restore historical data and enable MoM comparison.
Business impact
Connect AI visibility movement to incremental search, traffic, conversions, and revenue.
Enhance with business impact model
The baseline view below uses the core GEO upload. Add GEO_Incrementality_Model_v2.xlsx to unlock ROI, incrementality, channel attribution, and model-quality views.